Digital Transformation: Bernardo Crespo on the Importance of Digital Detox

James Fintel: Bernardo, your career in digital transformation is quite impressive. You’ve worked with numerous organizations to help them navigate the complexities of the digital landscape. What led you to explore the concept of digital detox alongside your professional work?

Bernardo Crespo: My extensive experience in digital marketing and transformation has allowed me to see firsthand the tremendous benefits that technology can bring to businesses. However, I also witnessed the negative consequences of being constantly connected. Many C-suite professionals and their teams found themselves overwhelmed by digital noise, which hindered their creativity and effectiveness. This sparked my interest in digital detox as a critical component of maintaining a healthy work-life balance. It's essential to address how we engage with technology, not just how we implement it.

James Fintel: That makes a lot of sense. How would you define digital detox, and why do you think it is so essential in today's fast-paced digital world?

Bernardo Crespo: Digital detox refers to the intentional process of disconnecting from digital devices—be it smartphones, computers, or tablets—to reconnect with oneself and the physical world around us. In today’s fast-paced environment, where we are inundated with information at every turn, it’s crucial to take a step back. This disconnection allows us to regain our focus, enhance creativity, and improve our mental health. The irony is that while technology is meant to facilitate our lives, excessive use can lead to burnout, anxiety, and reduced productivity. Embracing a digital detox is about finding that balance.

James Fintel: As the Academic Director in digital transformation at IE Executive Education, how do you incorporate the concept of digital detox into your teachings and programs?

Bernardo Crespo: I emphasize that technology should serve us, not the other way around. In my courses, I teach not just about digital tools but also about the human element of digital transformation. We discuss the psychological impacts of constant connectivity and how it can lead to decision fatigue. I encourage my students to implement strategies for managing their screen time and establishing boundaries. It’s crucial to cultivate an environment that fosters mindful engagement with technology. By doing so, they can lead more effectively and ensure that their teams remain focused and productive.

James Fintel: Those are valuable insights. For individuals who are looking to embark on their own digital detox journey, what practical tips can you share?

Bernardo Crespo: Here are some actionable steps to consider:

• Set Clear Boundaries: Designate specific times for checking emails, social media, and other digital communications. Outside of these times, commit to staying off those platforms. This helps create a structured approach to your digital engagement.
• Engage in Analog Activities: Reconnect with the physical world by reading a book, going for a walk, or having face-to-face conversations. These activities not only provide a break from screens but also stimulate creativity and reduce stress.
• Practice Mindfulness: Incorporating mindfulness or meditation into your daily routine can help center your thoughts and reduce the urge to constantly check your devices. Even a few minutes a day can make a significant difference.
• Create Digital-Free Zones: Establish spaces in your home or workplace where technology is not allowed, such as the dining room during meals. This encourages genuine interactions and focused time with others.
• Digital Detox Days: Schedule regular days or weekends where you disconnect entirely from technology. Use this time to engage in activities you enjoy or spend quality time with family and friends.

James Fintel: Those are excellent recommendations. In your experience, what benefits have you observed in organizations that promote digital detox among their employees?

Bernardo Crespo: Organizations that actively promote digital detox often experience improved employee well-being and productivity. When employees disconnect from technology, they return to work feeling refreshed and more focused. This fosters creativity and innovation, as team members are more likely to think outside the box when they aren't constantly distracted by notifications and information. Moreover, it cultivates a healthier workplace culture where employees feel valued and empowered to take care of their mental health.

James Fintel: You’ve collaborated with many Fortune 500 companies throughout your career. How receptive have these organizations been to the idea of implementing digital detox strategies?

Bernardo Crespo: The receptiveness varies from one organization to another. However, I’ve noticed a growing trend among companies recognizing the importance of mental health and well-being. Many leaders understand that their employees' productivity and creativity are directly linked to their state of mind. As more executives experience the benefits of digital detox themselves, they are increasingly advocating for these initiatives within their organizations. It’s a promising sign that businesses are beginning to prioritize their employees’ overall health.

James Fintel: For those who might be skeptical about the need for a digital detox, what message would you like to convey?

Bernardo Crespo: I completely understand the skepticism, especially in a world that glorifies constant connectivity and productivity. However, I urge individuals to consider that taking time to disconnect is not a retreat but an investment in your mental clarity, creativity, and relationships. Embracing a digital detox can lead to profound changes that enhance both personal and professional lives. It's about working smarter, not harder, and understanding that balance is key to sustainable success.